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Inez Blackburn - Career History

MTI Market Techniques & Innovations Inc.
Mississauga, Ontario
Jan 1998 - present


Overview: A strategic planning and marketing consulting firm providing strategic, tactical, and leadership services, primarily in the area of developing business and marketing plans, for leading Fortune 500 companies. Oversee the creation of customized training sessions and provide ongoing professional services geared to maximizing opportunities in the supply chain using e-Com and ABC methodologies. Conducted and implemented numerous industry-wide initiatives including Efficient Consumer Response, Category Management and ABC for the retail, food service, financial and technology segments.

Engagement Management: developed integrated with strategic sales and marketing plans for Dupont's acquisition of Brookdale , GEIS' strategic alliance with 7th Online, and the Global Launch of TIE (a merchandising and promotion planning software application) for the North American and European retail market space. Developed the marketing and communication strategy for SAS/IBM to promote and leverage their strategic alliance and joint offering for Balance Scorecard Applications and consulting. Co-hosted the event with David Norton from the Harvard Business School. Developed marketing and business plans for numerous start-ups and customized marketing seminars for non-marketing management and industrial companies. Prepared numerous research studies on emerging consumer trends, competitive threats, and best practices for client strategic positioning applications.

Bottom-Line: Average sales growth +15%. Trained leading North American retailers on how to turn data into information using POS, DM/W and emerging business intelligence tools, survey & focus groups, and client loyalty incentive approaches--clients included Loblaws Companies, Safeway, A&P, and Lanzarotta Wholesale Group and increased MTI's reputation considerably.

Curricula/Intellectual Property Development: generated content and conducted customized training sessions--Maximizing Performance Thorough the Deployment of More Effective Marketing Strategies and Performance Metrics, Future of the Supply Chain, How the Internet is Changing ALL the Rules, and Direct to Consumer, Friend or Foe --for elite clients including DuPont, IBM, Safeway, Seagram, Bacardi, Canadian Council for Grocery Distributors, and Electronic Council of Canada. Prepared customized performance measurement and customized marketing training seminars for Seagram Canada, DuPont, Canada Trust, GE Information Services, BCE Emergis, Bell Nexxia, IBM, AT&T, and Coca Cola. Developed and conducted customized sales and marketing training seminars on customer satisfaction and strategic marketing for NRI Industries, IBM, Dupont, and Canada Trust. Authored the highly regarded and widely popular Marketing and Sales Strategies of Attila the Hun delivered to numerous Fortune 100 leaders. Developed and conducted customized seminars and training sessions for leading technology companies including IBM, G/E, Dupont, SAS, and Bell Emergis on Understanding your Customer's Customer and Increasing Customer Service through Technology.

Research and Economic Forecasting: collaborated with AC Nielsen and leading Canadian retailers to develop an econometric forecasting and price sensitivity model for promotion planning to maximize sales performance and customer satisfaction for personal computers Developed forecasting modules for AC Nielsen to predict future demand for personal computers and compatible technology in the retail segment (partners include IBM, Dell, and Compaq). Developed econometric forecasting models for consumer demand for Dupont Textile Division, Brookdale (a wholly owned subsidiary of Dupont), and Bell Mobility.

e-Com and IT: currently writing a white paper for the Canadian Marketing Association entitled "Database Marketing for the Technology Committee." Developed fully integrated eCom strategy for Benjamin Moore to compliment its Global Branding initiative for its distribution channel. Extensive market research was conducted to gauge customer satisfaction for various distribution channels. Development: Internet and e-Commerce strategic plans for Fortune 500 clients including Paramount Canada's Wonderland, Bell Emergis, Bell Nexxia, Electronic Commerce Council of Canada, Seagram Canada, Benjamin Moore and DuPont Canada; Canada's first Internet HR Recruitment Application for Paramount Canada's Wonderland

Training the Trainer: developed integrated Performance Measurement and Activity Based Costing seminars using the Balanced Scorecard Approach for a variety of Fortune 50 enterprises including BCE Emergis, Dylex, Bank of Montreal, Canada Trust Canadian Bankers Associations and Interac; Customer Business Development Plans using DM/W technologies for HE Butt and Cott Corporation.

University of Toronto
1995 - present

Adjunct Professor (Sept. 1997-present)
Executive Trainer (March 1995-present)

Overview: as Professor, taught a number of courses including Principles of Marketing, Advanced Marketing Strategy and Marketing on the Internet. As Trainer conducted executive training seminars on a number of topics including Activity Based Costing, Performance Measurement, Effective Global Marketing, and Seeking and Keeping Customers.

Ryerson University, Toronto
Sep 2000 - present


Overview: teach Advanced Retail Technologies and Managing Retail Information Systems courses.

Canadian Centre for Marketing Information Technologies,
University of Toronto
Mar 1995 - Nov 1997

Managing Director

Overview: mediated, facilitated, and served as relationship management catalyst between the business community and academia. Conducted business intelligence seminars--Marketing in the Next Millennium, Convergence of Technology, Role of Internet on Traditional Retailing, How to Forecast Demand, Leveraging Economic Indicators in Forecasting Demand and, The Impact of Automation on Customer Service.

Major Engagements: conducted primary consumer trend research studies for a prestigious base of clients including Bell Mobility, Bell Canada, Lumsden Brothers Inc, Clairvest, Loyalty Management Group, Safeway, Wegman's, Delchamps, and HE Butt.

Cott Corporation
Toronto, Ontario
Mar 1994 - Mar 1995

Vice President, Customer Marketing

Overview: Collaborating directly with the Regional Presidents, launched Private Label brands internationally. Span of control involved conducting ABC studies, developing retailer-specific category & SKU optimization & rationalization plans.

Major Contributions: developed defence strategies against competitor assaults. Rolled out ECR and EDI initiatives for leading retailers in US, Australia and England in order to dramatically improve local responsiveness. Developed marketing plans for private label launch and strategies for growth.

Christie Brown & Co.
Toronto, Ontario
Nov 1990 - Mar 1994

Project Manager, Trade Marketing

Overview: develop Key Account Presentations and Strategies. Quarterly review of Market Performance and Annual Business Reviews. Liaison with all outside services such as A.C. Neilsen and I.S.L. Developed Key Account strategies that maximize Christie's potential with Key Accounts. Ad hoc requests for analysis of new product opportunities, cost control initiatives, coupon redemption activity and reducing write-off expenditures. Developed forecasting model to better meet the needs of both Sales and Marketing and maximize the trade program.

Major Accomplishment: provided the research infrastructure resulting in a marketing strategy that took Decadent® from start-up to top-selling cookie in Canada in 1993, a first for a private label.

Red Lobster Canada
Toronto, Ontario
Dec 1989 - Nov 1990

Senior Manager, Financial Analysis & Planning

Expertise Developed In: financial planning and analysis, financial reporting, budget preparation, formulating three-year business plans, market location analyses and bonus plan preparation.

Consumers Distributing
Toronto, Ontario
Nov 1987 - Dec 1989

Manager, Financial Planning

Expertise Developed In: franchise income statements & proformas for new business ventures; budget forecasting and inventory management controls; and direct product profitability model implementation.

Robin Hood Multifoods
Toronto, Ontario
Jan 1986 - Oct 1987

Senior Marketing Financial Analyst


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